Vaca mov
The new cows were just like the old cows, and what once was amazing was now common. Worse than common. It was borring.
Stop advertising and start inovating.
If an audience doesn’t have the money to buy what you’re selling at the price you need to sell it for, you don’t have a market.
Cheap is the last refuge of a product developer or a marketer who is out of great ideas.
You can mantain your brand the old way, but the only route to healthy growth is a remarkable product.
Find things that are “just not done” in your industry, and do them.
Sublinierile mele din Purple Cow a lui Seth Godin.
